Welcome to FUTURE/COMMS

The blog where we decode trends, break down strategy, and keep it real so your brand doesn’t get left behind.

Andrea Garcia Andrea Garcia

Are You a Ghost or a CEO?

Is he the CEO... or just a shadow of the brand?
It’s time to step into the spotlight. Your business needs a face, not a ghost. #AreYouAGhostOrACEO #BrandVisibility #COMMSNATION

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Andrea Garcia Andrea Garcia

Your Website Looks Like a Lost Cat Poster

Have you ever seen those LOST CAT or "We Buy Houses" posters stapled to a telephone pole on the side of the road? You know the ones: faded, cluttered, and easy to ignore. When you see them, you go: “Awwww,  I hope they find Skippy the Cat. I’ll keep an eye out. ”

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Andrea Garcia Andrea Garcia

How Design Impacts Public Perception: Why Good Branding Matters

Design isn’t just about looking good. It’s about being understood. In this post, we break down how your visual branding shapes public perception, builds trust, and influences how people feel about your business from the very first glance. Whether you’re DIYing your brand or ready for a strategic refresh, here’s why good design matters more than you think.

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The 5 Most Common Branding Mistakes Small Businesses Make (and How to Fix Them)

Branding missteps happen, especially when you’re doing it all yourself. In this post, we’re calling out five of the most common branding mistakes small businesses make, from inconsistent visuals to chasing trends, and offering quick, doable fixes to help your brand look more polished, professional, and aligned.

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Andrea Garcia Andrea Garcia

Turning the Wheel of Fortune: What the Singapore Flyer Teaches Us About Business Revitalization

The Singapore Flyer, once the world's largest ferris wheel, stands at an impressive 541 feet tall as it gracefully rotates in the air. Guests get a full observation of the downtown Singaporean skyline. You might recall seeing it from its appearance in the movie ‘Crazy Rich Asians’. However, after a few months from it’s launch rotation in 2008, something was amiss.

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