Design isn’t just about looking good. It’s about being understood. In this post, we break down how your visual branding shapes public perception, builds trust, and influences how people feel about your business from the very first glance. Whether you’re DIYing your brand or ready for a strategic refresh, here’s why good design matters more than you think.

Branding missteps happen, especially when you’re doing it all yourself. In this post, we’re calling out five of the most common branding mistakes small businesses make, from inconsistent visuals to chasing trends, and offering quick, doable fixes to help your brand look more polished, professional, and aligned.

Success isn’t just about having the best ideas—it’s about knowing how to play the game. As The Apprentice resurfaces, so does the conversation about branding, persuasion, and the ever-blurring lines between business and government.

Discover how a last-minute creative decision shaped Aerosmith’s "Sweet Emotion" and why improvisation can lead to breakthrough moments in music, business, and branding.

A recent directive from President Donald Trump to rename the Gulf of Mexico to the "Gulf of America" has ignited a debate within the media and public relations (PR) sectors.

Super Bowl commercials have long been a cultural moment—sometimes more memorable than the game itself. But this year, there seems to be a feeling that they were just… meh. Some people on social media blamed AI.

Today’s world seems bigger than ever, and the news is always on. As people, we don’t have to sacrifice our sanity in order to participate in our world, that includes knowing what’s going on in the news.

As we journey deeper into the “next frontier,” certain states are emerging as epicenters of space innovation, offering unique opportunities for businesses ready to make their mark on the cosmos.

As the space industry expands, so do the opportunities for innovative marketing and communications.

Artificial Intelligence is reshaping the marketing landscape, moving beyond the hype to a more educated and holistic approach.

As we become increasingly interconnected, our approach to information retrieval is poised for a seismic shift. The future of search is a vibrant spectrum of intelligence and intuition.

AI technology and streaming platforms redefine the essence of music consumption, Tennessee’s ELVIS Act stands as a pivotal moment for country music and personal identity protection.

AI is changing everything. If it feels like we are stepping into a brand new era — that’s because we are, the next stage of modern enlightenment is here.

AI is changing everything. If it feels like we are stepping into a brand new era — that’s because we are, the next stage of modern enlightenment is here.

The Singapore Flyer, once the world's largest ferris wheel, stands at an impressive 541 feet tall as it gracefully rotates in the air. Guests get a full observation of the downtown Singaporean skyline. You might recall seeing it from its appearance in the movie ‘Crazy Rich Asians’. However, after a few months from it’s launch rotation in 2008, something was amiss.

If 2023 was any indicator, we can expect that 2024 will bring big worldwide events. It will be fun, chaotic, and absurd, and not practical at all. Which is why, we at COMMS/NATION must embrace the virtues of our new mantra: PRACTICAL MOVES FORWARD.

This is what your client’s golden sandbox looks like — are you ready to capture their attention? What speck of glitter are you?

Content creation for the sake of creating marketing can be tedious. Especially, for those who don’t love marketing or don’t know how to market their brand.

COMMS/NATION's take on the modern thinker. Are entrepreneur's the next modern philosophers? We say yes!

Facebook just announced that they are building a smartwatch that will focus on messaging and health tracking, potentially powered by Google’s Android OS in order to compete against the Apple Watch. Smart watches’ technology isn’t novel or exciting. But, I do believe that Facebook is going even further with their wearables, and it involves Main Street, e-commerce payments, and loyalty reward cards.