FUTURE/COMMS
A blog for business leaders and strategists interested in what’s next for their communications and marketing. This is where we forecast and show off our industry knowledge and insider experience. We speak informally, so that small business leaders can apply actionable strategies to their marketing in real time.
Marketing and Communications in The Space Business: The Next Frontier
Explore the new frontier of space business with COMMS/NATION. As the space industry expands, so do the opportunities for innovative marketing and communications. Join us as we help visionary companies break through the silence and lead the conversation in this emerging market.
Promoting Progress: Marketing Tech’s Enlightenment
Artificial Intelligence is reshaping the marketing landscape, moving beyond the hype to a more educated and holistic approach. Understand the nuances of AI marketing and how it's not just about selling technology but fostering a deeper connection and understanding in this rapidly evolving era. Join us in navigating the future of marketing, where technology meets human insight, and discover how your brand can lead in the age of technological enlightenment.
AI-Enhanced Search Is Shaping the Future of Digital Marketing: GooGle’s generative search experience is a game changer
As we become increasingly interconnected, our approach to information retrieval is poised for a seismic shift. The future of search is a vibrant spectrum of intelligence and intuition. So, get ready by unpacking what’s next through our latest blog post.
A sound defense: how ELVIS Could Safeguard yOur public persona from ai
AI technology and streaming platforms redefine the essence of music consumption, Tennessee’s ELVIS Act stands as a pivotal moment for country music and personal identity protection. This blog post unveils how the act safeguards the unique voices of musicians and public figures, ensuring their digital personas remain authentic and unexploited.
The Royal Mystery: The Search for Kate Middleton in the Age of Social Media Sleuths
Dive into the swirling mystery of Kate Middleton's elusiveness, the unexpected role of TikTok influencers in the royal narrative, and the intrigue surrounding Obama's visit. Unpack the dynamics of media evolution and the royal family's strategic public relations play in this captivating analysis.
Charting HX: our New Modern Enlightenment Era, Thanks to AI
The gateway towards exploring the Human Experience (HX) in an AI-driven world is here. From personal branding in the digital age to the philosophical shifts shaping our future, we're charting the course of the modern enlightenment. Join our community of thinkers, creators, and explorers as we navigate the exciting intersection of HX and AI. Whether you're looking to spark your imagination or engage in deep discussions about the future of humanity, our blog offers fresh perspectives on the challenges and opportunities that lie ahead.
Turning the Wheel of Fortune: What the Singapore Flyer Teaches Us About Business Revitalization
In our latest blog post, we delve into the fascinating story of the Singapore Flyer's transformation and the powerful lessons it offers for businesses. Discover how harnessing positive energy and rethinking evolution can reshape your business strategy. Explore the importance of adapting to evolving expectations to capture and engage your audience. Join us on this journey of revitalization and find insights to elevate your brand's presence in the digital marketing landscape.
Embracing Practical Strategies for the Year Ahead: 2024
If 2023 was any indicator, we can expect that 2024 will bring big worldwide events. It will be fun, chaotic, and absurd, and not practical at all. Which is why, we at COMMS/NATION must embrace the virtues of our new mantra:
PRACTICAL MOVES FORWARD.
Template Marketing: the Industry DOPPELGANGER plague
Content creation for the sake of creating marketing can be tedious. Especially, for those who don’t love marketing or don’t know how to market their brand. If you don’t love the process of marketing, it will show in your results. We’ve grown accustomed to marketing templates becoming widely available.
The Thought Leadership Secret: What’s Your Philosophy?
During consultation calls for Public Relations my job is to understand potential clients – business owners – and their business problems, their industry, and assess the problems in their strategy of their target markets. We cannot touch on execution just yet. Remember, this is all under an hour. The questions become extremely probing to get to the heart of the issues. While we can only get so deep, there are interview strategies that allow for greater access into the mindset, personality, and working style of a prospective client. But the most important item that I believe is overlooked by marketers is not delving deeper into the client’s business philosophy.
Good PR Can Save The U.S. Soccer Federation: But, They Need To Listen Up
Over the past week, we've seen how the U.S. Soccer Federation put themselves under scrutiny and into an existential crisis which led to a tail-spin of formal apologies, angry sponsors, lots of tweets, the resignation of the organization’s president, and then the promotion of a new president (who is a woman and former player).