FUTURE/COMMS
A blog for business leaders and strategists interested in what’s next for their communications and marketing. This is where we forecast and show off our industry knowledge and insider experience. We speak informally, so that small business leaders can apply actionable strategies to their marketing in real time.
Embracing Practical Strategies for the Year Ahead: 2024
If 2023 was any indicator, we can expect that 2024 will bring big worldwide events. It will be fun, chaotic, and absurd, and not practical at all. Which is why, we at COMMS/NATION must embrace the virtues of our new mantra:
PRACTICAL MOVES FORWARD.
Template Marketing: the Industry DOPPELGANGER plague
Content creation for the sake of creating marketing can be tedious. Especially, for those who don’t love marketing or don’t know how to market their brand. If you don’t love the process of marketing, it will show in your results. We’ve grown accustomed to marketing templates becoming widely available.
The Thought Leadership Secret: What’s Your Philosophy?
During consultation calls for Public Relations my job is to understand potential clients – business owners – and their business problems, their industry, and assess the problems in their strategy of their target markets. We cannot touch on execution just yet. Remember, this is all under an hour. The questions become extremely probing to get to the heart of the issues. While we can only get so deep, there are interview strategies that allow for greater access into the mindset, personality, and working style of a prospective client. But the most important item that I believe is overlooked by marketers is not delving deeper into the client’s business philosophy.