Content creation for the sake of creating marketing can be tedious. Especially, for those who don’t love marketing or don’t know how to market their brand. If you don’t love the process of marketing, it will show in your results. We’ve grown accustomed to marketing templates becoming widely available.

During consultation calls for Public Relations my job is to understand potential clients – business owners – and their business problems, their industry, and assess the problems in their strategy of their target markets. We cannot touch on execution just yet. Remember, this is all under an hour. The questions become extremely probing to get to the heart of the issues. While we can only get so deep, there are interview strategies that allow for greater access into the mindset, personality, and working style of a prospective client. But the most important item that I believe is overlooked by marketers is not delving deeper into the client’s business philosophy.