FUTURE/COMMS
A blog for business leaders and strategists interested in what’s next for their communications and marketing. This is where we forecast and show off our industry knowledge and insider experience. We speak informally, so that small business leaders can apply actionable strategies to their marketing in real time.
Embracing Practical Strategies for the Year Ahead: 2024
If 2023 was any indicator, we can expect that 2024 will bring big worldwide events. It will be fun, chaotic, and absurd, and not practical at all. Which is why, we at COMMS/NATION must embrace the virtues of our new mantra:
PRACTICAL MOVES FORWARD.
Good PR Can Save The U.S. Soccer Federation: But, They Need To Listen Up
Over the past week, we've seen how the U.S. Soccer Federation put themselves under scrutiny and into an existential crisis which led to a tail-spin of formal apologies, angry sponsors, lots of tweets, the resignation of the organization’s president, and then the promotion of a new president (who is a woman and former player).